Consumer Affairs Act (Cap. 378)
Consumer Affairs Act (Cap. 378), article 115
115. No precautionary warrant or ot her order under any other law
shall be issued by any court or tribunal restraining or restric ting the
Director General in the exercise of his functions under this Ac t and
under the Malta Competition and Consum er Affairs Authority Act.
74 CAP. 378.] CONSUMER AFF AIRS
CONSUMER AFF AIRS [CAP. 378. 75
Commercial Prac tices which are ipso jure unfair
Misleading commer cial practices
1. Claiming to be a signatory to a code of conduct when the trad er is not.
2. Displaying a trust mark, quality mark or equivalent without h aving obtained
the necessary authorisation.
3. Claiming that a code of conduct has an endorsement from a pub lic or other
body which it does not have.
4. Claiming that a trader, includi ng his commercial practices, o r a product has
been approved, endorsed or authorised by a public or private bo dy when he has not,
or making such a claim without complying with the terms of the approval,
endorsement or authorisation.
5. Making an invitation to purchase products at a specified pric e without
disclosing the existence of any reasonable grounds the trader m ay have for believing
that he will not be able to offer for supply or to procure anot her trader to supply,
those products or equivalent products at that price for a perio d that is, and in
quantities that are, reasonable having regard to the product, t he scale of advertising
of the product and the price offered (bait advertising).
6. Making an invitation to purchase products at a specified pric e and then:
(a) refusing to show the advertised item to consumers; or
(b) refusing to take orders for it or deliver it within a reasonab le time; or
(c) demonstrating a defective sample of it, with the intention of promoting
a different product (bait and switch).
7. Falsely stating that a product will only be available for a v ery limited time,
or that it will only be available on particular terms for a ver y limited time, in order to
elicit an immediate decision and deprive consumers of sufficien t opportunity or time
to make an informed choice.
8. Undertaking to provide after-sales service to consumers with whom the
trader has communicated prior to a transaction in a language wh ich is not an official
language of the Member State where the trader is located and th en making such
service available only in another language without clearly disc losing this to the
consumer before the consumer i s committed to the transaction.
9. Stating or otherwise creating the impression that a product c an legally be
sold when it cannot.
10. Presenting rights given to consumers by law as a distinctive feature of the
trader’s offer.
11. Without prejudice to the provisions of the Broadcasting Act (Cap. 350) and
any regulations made thereunder, using editorial content in the media to promote a
product where a trader has paid for the promotion without makin g that clear in the
content or by images or sounds clearly identifiable by the cons umer (advertorial).
11a. Providing search results i n response to a consumer’s onlin e search query
Added by:
II. 2008.55.
Amended by:
VI. 2014.10;
XVI.2019.27;
XIII.2022.10.
FIRST SCHEDULE
(Article 51B(4))
76 CAP. 378.] CONSUMER AFF AIRS
without clearly disclosing any paid advertisement or payment sp ecifically for achieving
higher ranking of products w ithin the search results.
12. Making a materially inaccurate claim concerning the nature a nd extent of the
risk to the personal safety or s ecurity of the consumer or his family if the consumer
does not purchase the product.
13. Promoting a product similar to a product made by a particula r manufacturer
in such a manner as deliberately to mislead the consumer into b elieving that the
product is made by that same manufacturer when it is not.
14. Establishing, operating or promoting a pyramid promotional s cheme where a
consumer gives consideration for the opportunity to receive com pensation that is
derived primarily from the introduction of other consumers into the scheme rather
than from the sale or consumption of products.
15. Claiming that the trader is a bout to cease trading or move p remises when he
is not.
16. Claiming that produ cts are able to faci litate winning in gam es of chance.
17. Falsely claiming that a produ ct is able to cure illnesses, d ysfunction or
malformations.
18. Passing on materially inaccura te information on market condi tions or on the
possibility of finding the product, with the intention of induc ing the consumer to
acquire the product at conditions less favourable than normal m arket conditions.
19. Claiming in a commercial practice to offer a competition or prize promotion
without awarding the prizes descr ibed or a reasonable equivalen t.
20. Describing a product as "gratis", "free", "without char ge" o r similar if the
consumer has to pay anything other than the unavoidable cost of responding to the
commercial practice and collectin g or paying for delivery of th e item.
21. Including in marketing material an invoice or similar docume nt seeking
payment which gives the consumer the impression that he has alr eady ordered the
marketed product when he has not.
22. Falsely claiming or creating th e impression that the trader is not acting for
purposes relating to his trade, business, craft or profession, or falsely representing
oneself as a consumer.
23. Creating the false impression t hat after-sales service in re lation to a product
is available in a Member State ot her than the one in which the product is sold.
23a. Reselling events tickets to consumers if the trader acquir ed them by using
automated means to circumvent any limit imposed on the number o f tickets that a
person can buy or any other rul es applicable to the purchase of tickets.
23b. Stating that reviews of a product are submitted by consumer s who have
actually used or purchased the product without taking reasonabl e and proportionate
steps to check that they ori ginate from such consumers.
23c. Submitting or commissioning another legal or natural person to submit false
consumer reviews or endorsements , or misrepresenting consumer r eviews or social
endorsements, in order to promote products.
Aggressive commercial practices
24. Creating the impression that the consumer cannot leave the p remises until a
contract is formed.
25. Conducting personal visits to the consumer’s home ignoring t he consumer’s
CONSUMER AFF AIRS [CAP. 378. 77
request to leave or not to return except in circumstances and t o the extent justified,
under national law, to enforce a contractual obligation.
26. Making persistent and unwanted solicitations by telephone, f ax, e-mail or
other remote media except in circumstances and to the extent ju stified under national
law to enforce a contractual ob ligation. This is without prejud ice to the Data
Protection Act (Cap. 586) and the Processing of Personal Data (Electronic
Communications Sector) Regulations (S.L. 586.01).
27. Requiring a consumer who wishes to claim on an insurance pol icy to
produce documents which could not reasonably be considered rele vant in
determining whether the claim wa s valid, or failing systematica lly to respond to
pertinent correspondence, in order to dissuade a consumer from exercising his
contractual rights.
28. Including in an advertisement a direct exhortation to childr en to buy
advertised products or persuade their parents or other adults t o buy advertised
products for them. This provision is without prejudice to rule 6 of the Broadcasting
Code for the Protection of Minors (S.L. 350.05).
29. Demanding immediate or deferred payment for, or the return o r safekeeping
of, products supplied by the tra der, but not solicited by the c onsumer (inertia
selling).
30. Explicitly informing a consumer that if he does not buy the product or
service, the trader’s job or livelihood will be in jeopardy.
31. Creating the false impression that the consumer has already won, will win,
or will on doing a particular act win, a prize or other equival ent benefit, when in fact
either:
- there is no prize or other equivalent benefit, or
- taking any action in relation to claiming the prize or other e quivalent
benefit is subject to the consum er paying money or incurring a cost.
1. In determining the amount of the penalty specified in article 106A, in respect
of the infringements of the arti cles referred to in this Schedu le, and without
prejudice to the provisions of article 106A(3), the Civil Court shall also be
guided by the following considerations.
Infringements under article 51F
2. For each infringement under article 51F, the basic amount of the penalty shall
be two thousand three hundred and fifty euro (€2,350):
Added by:
II. 2008.56.
Amended by:
VI. 2011.75, 119;
VI. 2014.11.
Substituted by:
XVI.2019.28.
Amended by:
XLIV .2021.18.
SECOND SCHEDULE
(Article 106A(3))
Penalties
78 CAP. 378.] CONSUMER AFF AIRS
Provided that the Civil Court may, in establishing the penalty, t a k e i n t o
account circumstances that may lead to an increase or decrease in the basic
amount:
Provided further that the Civil C ourt shall do so on the basis of an overall
assessment which takes into acc ount all the relevant circumstan ces.
3. The Civil Court may impose a higher penalty than the basic am ount where
there are aggravating circumstan ces, having regard to the gravi ty and duration
of the infringement and, or the amount of gains improperly made as a result of
the infringement.
4. Without prejudice to the gene rality of rule 3, the following shall in all cases be
deemed as aggravating circumstances:
- where the infringement is an u nfair commercial practice listed i n
the First Schedule, the basic amo unt shall be increased by a su m
not less than one thousand seven hundred and fifty euro (€1,750 )
and not more than four thousand six hundred and fifty euro
(€4,650);
- i n t h e c a s e o f a s e c o n d o r s u b s e q u e n t i n f r i n g e m e n t , t h e b a s i c
amount shall be increased by two thousand three hundred and fif ty
euro (€2,350) for each and ever y subsequent infringement;
- where the practice or scheme constituting the infringement is t h e
principal means by which the trader runs or operates his busine ss,
the basic amount shall be increas ed by a sum not less than one
thousand seven hundred and fifty euro (€1,750) and not more tha n
four thousand six hundred and fifty euro (€4,650);
- where the practice or scheme constituting the infringement is
specifically targeting vulnerable consumers, the basic amount s hall
be increased by two thousand three hundred and fifty euro
(€2,350);
- where the unfair commercial prac tice is accompanied by any of the
factors listed in article 51E(2) of the Act, the basic amount s hall be
increased by a sum not less than one thousand seven hundred and
fifty euro (€1,750) and not more than four thousand six hundred
and fifty euro (€4,650).
5. The basic amount of the penalty may be decreased where the Ci vil Court finds
that there are mitigating circ umstances, in particular:
- where the person concerned provides evidence that he terminat ed
the unfair commercial practice constituting the infringement as
soon as the Director General commenced investigations under
article 12, the basic amount shall be decreased by not more than
twenty per centum;
CONSUMER AFF AIRS [CAP. 378. 79
- where the person concerned provides evidence that he has take n
adequate steps to reduce the negative effects of the infringeme nts,
the basic amount shall be decreased by not more than ten per
centum.
6. The final amount of the penalty for each and every infringeme nt, shall not, in
any event, exceed forty-seven thousand euro (€47,000) or be low er than four
hundred and seventy euro (€470).
Infringements under article 12A
7. For the infringement referred to in article 12A, the amount o f the penalty shall
not be less than four thousand six hundred and fifty euro (€4,6 50) and not more
than forty-seven thousand euro (€47,000)
Infringements under article 12E
8. For the infringement referred to in article 12E, the amount o f the penalty shall
not be less than four thousand six hundred and fifty euro (€4,6 50) and not more
than eleven thousand six hundred and fifty euro (€11,650):
Provided that in the case of non- compliance with the decree of the Civil Court
ordering an interim measure, the Civil Court shall also impose a daily penalty
of not less than one hundred and twenty euro (€120) and of not more than two
hundred and thirty euro (€230) for each day of non-compliance.
Infringements under article 12G
9. For the infringement referred to in article 12G , the amount o f the penalty shall
not be less than four thousand six hundred and fifty euro (€4,6 50) and not more
than twenty-three thousand th ree hundred euro (€23,300):
Provided that in the case of non-compliance with a compliance o rder, the Civil
Court shall also impose a daily penalty of not less than one hu ndred and twenty euro
(€120) and of not more than two hundred and thirty euro (€230) for each day of non-
compliance.
In accordance with the provisions of article 43C, the following public entity is
being designated to perform the functions of a residual ADR ent ity:
The Complaints and Conciliation Directorate established under t he Fourth
Added by:
XXX. 2015.6.
THIRD SCHEDULE
(Article 43C)
80 CAP. 378.] CONSUMER AFF AIRS
Schedule of the Malta Competition and Consumer Affairs Act (Cap. 510).
Text read from the consolidated PDF published by Legislation Malta. Tables, figures and marginal notes may be incomplete or out of place: the official PDF is authoritative. General information, not legal, tax or accounting advice.